Privacy policy
EthnicTrendz.com is operated by Anjani Art. In this Privacy Policy, Anjani Art is referred to as “we,” “us,” or “our,” and visitors and customers are referred to as “you,” “your,” or “users.” The terms “website” and “portal” refer to the platforms and channels through which you access our products and services.
We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when we may share it, and the rights you may have regarding your information.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time by publishing a revised version on the Privacy Policy page of our website. Any changes will take effect when the revised policy is published, unless otherwise stated.
We encourage you to review this page periodically to stay informed about how we handle your information. Your continued use of the website after changes are published indicates that you have acknowledged the updated policy.
2. Data Controller
EthnicTrendz.com, operated by Anjani Art in India, is responsible for managing the personal information described in this Privacy Policy.
If you have any questions about this policy or how your personal information is handled, you can contact us using the details below.
Business Name: EthnicTrendz
Address: 505, Adatiya Complex, Bombay Market, Umarwada, Surat 395002, Gujarat, India
Email: support@ethnictrendz.com
Phone: +91 9099336755
3. Information We Collect When You Visit Our Website
Website Server Logs
Our website is hosted by a third party. When you visit our website, the hosting server may automatically collect certain technical information, including:
• Your IP address
• Pages you visit and information you request
• Date and time of your visit
• The website or URL that referred you to our website
• Your browser type and version
• Your operating system and related technical information
Use of Server Log Information
We and our hosting provider may use server logs to maintain website performance, protect our systems, identify suspicious activity, and help prevent unauthorised access, malicious software, denial of service attacks, and other security threats.
Where necessary, this information may also be reviewed to investigate suspected unlawful activity or security incidents.
4. Cookies and Similar Technologies
Cookies are small data files stored by your browser when you visit a website. They help websites remember information and provide certain features.
EthnicTrendz.com may use essential, functional, and analytical cookies to support website functionality, understand how visitors use our website, and improve the browsing experience.
Our website may automatically recognise information such as:
• The source of your visit
• The referring website or URL
• Session information
• Pages viewed
• Browser type
• Operating system information
Cookies help us operate our website and maintain certain preferences. They are not intended to store your passwords or complete credit card information.
Managing Cookies
You can manage or block cookies through your browser settings. You may also be able to use available analytics opt out tools or clear existing cookies from your browser.
Please note that disabling certain cookies may affect website functionality, prevent some features from working correctly, or remove saved preferences.
Clearing cookies may also remove previously saved settings, including your cookie preferences.
5. Information We Collect When You Contact Us
When you contact our customer support team, we may collect the information you provide, including:
• Name
• Email address
• Contact number
• Postal address, where applicable
• Measurement details, where relevant to your enquiry or order
• Other information you choose to share with us
We may use third party email services to receive, manage, and store communications sent to us.
We use this information to respond to enquiries, provide customer support, address complaints, and assist you with our products and services.
6. Information We Collect When You Interact With Our Website
Newsletter and Marketing Subscriptions
You may choose to receive newsletters, product updates, promotional offers, and other marketing communications from EthnicTrendz.
Where required, we will seek your consent before sending marketing communications. When you subscribe, we may collect your email address and certain technical information, such as your device operating system and country code.
This information may be stored using our website hosting systems and third party mailing service providers.
You can opt out of marketing communications at any time by contacting us at support@ethnictrendz.com.
Account Registration and Checkout
When you create an account, place an order, or use guest checkout, we may collect the following information:
• Full name
• Shipping address, including country, street address, city, and postal code
• Billing address, where applicable
• Contact number
• Email address
• Account login credentials
We use this information to process orders, arrange deliveries, communicate with you, manage your account, and provide a smoother shopping experience.
Account passwords should be stored securely using appropriate protection rather than as plain text.
Measurement Information
If you purchase clothing that can be stitched or customised, we may collect body measurements or garment measurements that you provide.
This information may be stored on our servers to help us fulfil your order and make relevant measurements available for future purchases, where applicable.
7. Information Collected When You Place an Order
When you place an order on EthnicTrendz.com, we collect the information necessary to process your purchase, arrange payment, manage delivery, and provide customer support.
Payment Processing
We use third party payment service providers to process payments. Depending on the payment method available and selected by you, these providers may include PayPal, Razorpay, and PayU.
Your payment information is processed by the payment provider you choose and is subject to that provider's privacy policy, security practices, and terms.
Please review the relevant payment provider's privacy policy for details about how it handles your information.
8. How We Use and Share Your Information
We use personal information for purposes related to operating our business and providing our services, including:
• Processing and fulfilling orders
• Managing customer accounts
• Arranging shipping and delivery
• Responding to enquiries and complaints
• Providing customer support
• Managing stitching or customisation requests
• Sending marketing communications where permitted
• Maintaining website security and functionality
• Analysing website usage and improving our services
• Meeting applicable legal and regulatory obligations
• Protecting our rights and preventing fraud or misuse
We aim to collect and use information only for legitimate business purposes and in accordance with applicable requirements.
9. Disclosure to Service Providers
We may share relevant information with third party service providers that help us operate our website and business. These may include:
• Website hosting providers
• Email service providers
• Mailing list and newsletter providers
• Payment processors
• Information technology service providers
• Web developers
• Shipping and delivery partners
• Analytics and advertising service providers
We share information with these providers when reasonably necessary to perform their services, process transactions, maintain our website, or support our business operations.
These providers may process information in accordance with their own privacy policies and applicable contractual obligations.
10. Disclosure for Legal and Security Reasons
We may disclose personal information when we reasonably believe disclosure is necessary to:
• Comply with applicable laws, regulations, court orders, or legal processes
• Respond to lawful requests from competent authorities
• Investigate suspected fraud, unlawful activity, or security incidents
• Protect the rights, property, and safety of EthnicTrendz, our customers, or others
• Enforce our website terms, policies, and legal rights
• Defend or manage legal claims and proceedings
Where required, we will handle such disclosures in accordance with applicable law.
11. Sharing With Other Third Parties
Where relevant and legally permitted, we may share information with other third parties involved in supporting our business, including professional advisers, accountants, auditors, insurers, business partners, independent contractors, and analytics providers.
Where information is shared for analytics, reporting, or advertising purposes, we aim to use aggregated or non identifying information where appropriate.
We do not intend to disclose personal information indiscriminately. Any sharing of identifiable personal information should be limited to legitimate purposes and handled in accordance with applicable privacy requirements.
12. How Long We Retain Your Information
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including processing orders, providing customer support, maintaining business records, resolving disputes, and meeting legal obligations.
Order and Financial Records
Our original policy provides for retaining order related information for at least seven years after the end of the financial year in which the order was placed, where required for business record keeping and legal compliance.
Other Information
For other personal information, the retention period may depend on:
• The purpose for which the information was collected
• Whether the information is needed to provide products or services
• Applicable legal and regulatory requirements
• Whether consent or another lawful basis permits continued processing
• The need to resolve disputes or protect legal rights
• The sensitivity of the information and the risks associated with retaining it
When information is no longer required, we will handle its deletion or disposal in accordance with applicable requirements and our retention practices.
13. Personal Information and Website Activity
We may collect personal information when you register for an account, place an order, submit a product review, or use other interactive features of our website.
Depending on the activity, this information may include your name, email address, contact number, and other details you provide.
Search terms and keywords entered on our website may also be collected or analysed to help us understand customer interests and improve our search functionality.
14. Communications
We may contact you regarding order confirmations, payments, shipping updates, account activity, customer service enquiries, policy changes, and other matters relating to your purchases or use of our website.
We may also send promotional communications where permitted by law and, where required, with your consent.
If you no longer wish to receive marketing emails, you can request to unsubscribe or contact us at support@ethnictrendz.com. Please note that you may still receive essential communications relating to your orders or account.
15. Payment Information
When you pay by credit card, debit card, or another supported payment method, the information necessary to complete the transaction may be processed by the relevant payment provider and financial institution.
Payment providers handle such information according to their own policies and security procedures.
We encourage customers to review the applicable payment provider's privacy policy before completing a transaction.
16. Business Transfers
If EthnicTrendz or the business operating the website undergoes a merger, acquisition, restructuring, financing transaction, sale of assets, insolvency, or similar business event, relevant customer information may be transferred as part of that transaction, subject to applicable law.
Any such transfer should be handled in accordance with the applicable privacy requirements and any obligations relating to the protection of personal information.
17. Age Restrictions
Our website is intended for adult customers. Individuals under the age of 18 should use the website and make purchases only with the involvement and supervision of a parent or legal guardian.
We do not knowingly seek to collect personal information directly from children without appropriate authorisation where required by law.
Although we offer products that may be purchased for children, orders and transactions should be handled by adults or with appropriate parental or guardian involvement.
18. Advertising and Remarketing
EthnicTrendz may use online advertising and remarketing services, including services provided by Google and other third party advertising partners.
These services may use cookies or similar technologies to understand visits to our website, measure advertising performance, and display advertisements based on previous interactions with our website, subject to applicable consent and privacy requirements.
Third party advertising providers may process information according to their own privacy policies.
You can manage available advertising and cookie preferences through the relevant service settings and your browser settings.
19. Your Privacy Rights
Subject to applicable law and any relevant limitations, you may have the right to:
• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information where legally permitted
• Request restrictions on certain processing activities
• Request a copy of information you have provided in a commonly used, machine readable format, where applicable
• Object to certain types of processing where the law provides this right
• Withdraw consent where processing is based on your consent
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
To exercise your rights or ask questions about your personal information, contact us at support@ethnictrendz.com.
We may need to verify your identity before responding to certain requests. Some requests may be subject to legal, regulatory, or other applicable limitations.
20. Complaints and Privacy Concerns
If you have concerns about how your personal information is handled, please contact us using the details provided in this policy. We will review your concern and respond as appropriate.
Where applicable law provides a right to lodge a complaint with a relevant data protection authority or supervisory body, you may exercise that right in accordance with the applicable procedure.
21. Contact Us
If you have any questions about this Privacy Policy, our information handling practices, or your privacy rights, please contact us.
EthnicTrendz
505, Adatiya Complex, Bombay Market
Umarwada, Surat 395002
Gujarat, India
Email: support@ethnictrendz.com
Phone: +91 9099336755
We value your trust and are committed to handling your information responsibly while providing you with a reliable and convenient shopping experience.